SENIOR DIRECTOR OF SALES AND MARKETING
Are you able to turn commercial vision into measurable growth and rally a team around ambitious goals?
This role may be for you.
Planiform is currently looking for a Senior Director of Sales and Marketing to join our team. We are experiencing strong growth, with many exciting projects underway and ahead.
Who are we? https://www.planiform.com/
Founded over 50 years ago in Terrebonne, Planiform is a global leader in garment-on-hanger warehouse automation. We design, manufacture and install automated and robotic solutions that transform the way garments are stored, sorted, retrieved and shipped.
Our custom systems equip distribution centres, e-commerce operations and retail stores for some of the world’s leading brands. From design to installation, our multidisciplinary teams continuously push the boundaries of engineering to create faster, smarter and higher-performing solutions.
Working at Planiform means contributing to international-scale technology projects while growing within an agile, innovative and fast-growing company.
Position-related compensation and benefits:
• Competitive total compensation based on experience and the scope of the role
• Flexible work schedule
• Remote work option based on the needs of the role and operational priorities
• Retirement savings program with employer contributions
• Comprehensive group insurance plan with employer contributions
• Personal days supporting work-life balance
• Additional time off for your birthday
• Paid company closure during the holiday season
• Wellness and team-building initiatives, including a community garden during the summer
• Annual allowance supporting personal activities and well-being outside of work
• Welcoming work environment that allows pets in the office, subject to applicable guidelines
Position Summary
The Senior Director of Sales and Marketing is responsible for Planiform’s overall commercial strategy, for the implementation of the marketing strategy, and for achieving the company’s growth and sales objectives.
As the leader of the commercial function, the Senior Director of Sales and Marketing provides direction and alignment across the Sales, Sales Engineering, and Marketing teams to build a strong sales pipeline, expand Planiform’s presence in its target markets, and maximize the conversion of opportunities into profitable projects.
The Senior Director of Sales and Marketing establishes commercial priorities, structures processes and performance indicators, supports team members on strategic opportunities, and ensures close coordination between business development, marketing, and technical pre-sales activities.
The Senior Director of Sales and Marketing also serves as the primary link between the commercial function, management, and the Engineering, Operations, and Project Management teams to ensure the quality of commercial commitments and an effective transition from closed sales to project execution.
Main Responsibilities
• Define and execute the commercial strategy and annual, quarterly and monthly sales plans.
• Ensure the implementation and rollout of the marketing strategy, in collaboration with the Marketing team, including offer positioning, campaigns, content, digital presence and trade shows.
• Set sales targets and oversee pipeline, forecasting, results and key performance indicators.
• Lead, engage and develop the commercial team, including the Sales Directors for the different continents, Solution Engineers and the Marketing department.
• Oversee business development activities and support the team on strategic opportunities, negotiations and deal closing.
• Develop and maintain relationships with customers, partners and strategic accounts internationally.
• Ensure alignment between Sales, Sales Engineering and Marketing to support demand generation and pipeline growth.
• Ensure the marketing plan is aligned with commercial objectives and monitor marketing performance indicators (lead generation, conversion rates, return on investment).
• Oversee the pre-sales process and ensure proposed solutions are commercially relevant, technically feasible and profitable.
• Review key commercial assumptions, pricing, margins, risks and commitments related to strategic opportunities.
• Work closely with Engineering, Operations, PMO, Finance and other functions to ensure an effective handoff of sold projects.
• Monitor markets, trends, competitors and customer needs to identify new growth opportunities.
• Represent Planiform in customer meetings, trade shows and other business events, and travel as required.
• Ensure disciplined CRM usage and high-quality commercial data.
Candidate Profile
Education and Experience
• University degree in business administration, engineering, sales, marketing or a relevant field.
• Significant sales leadership experience gained within a company operating in the intralogistics, warehouse automation, or automated material handling systems industry, with strong knowledge of complex solutions designed notably for distribution centres.
• Demonstrated experience leading commercial teams and managing complex, high-value sales cycles.
• Experience developing or deploying B2B marketing strategies, ideally in the context of complex industrial solutions.
• Business development experience with North American and international customers.
Skills
• Inspiring leadership and the ability to build and develop high-performing teams.
• Strategic vision combined with a strong ability to execute.
• Strong business acumen and understanding of revenue, margin, risk, and profitability considerations.
• Excellent ability to analyze the sales pipeline, forecasts, and performance indicators.
• Solid understanding of B2B marketing levers (positioning, demand generation, digital marketing) and ability to work closely with a marketing team.
• Strong negotiation skills and the ability to navigate complex commercial matters.
• Ability to understand technical and operational issues and effectively challenge proposed solutions.
• Excellent communication, presentation, and influencing skills.
• Ability to build trusted relationships with senior-level clients and partners.
• Strong ability to work cross-functionally with technical and operational teams.
• Ability to thrive in an entrepreneurial environment undergoing growth and transformation.
Special conditions
• Candidates residing in another province or country are welcome to apply. However, the successful candidate must be available to travel to our Terrebonne office every four to six weeks to work collaboratively with the local team.
• Availability to travel occasionally within Canada and the United States, as well as internationally when required.
• Proficiency with CRM tools and structured pipeline management practices; experience with HubSpot is considered an asset.
